All About Boom Coffee Company
From Machines to Beans. In 1996, Wisconsin native Daniel Boom began selling and servicing the acclaimed La Cimbali espresso machines to restaurant and cafe clients in the Milwaukee area, under the name “Boom Brothers”. With two decades of experience in the food and beverage industries, Dan knew that the specialty coffee market was primed for explosive growth.
But working with his clients in the field told another story — some struggled to understand the extensive business of coffee: bean varietals, blends, roasting, and the brewing of an excellent cup of coffee or espresso.
He also knew that many clients were looking for something different; something they could call their own. It was then that Dan recognized the need to offer premium coffees and side-lines to go with this high-end equipment. Having researched local roasters but not being satisfied with their bean quality, availability, and ability to keep up with the demands of large accounts, he began his search for the perfect roaster and business partner.